Number six on the list of stakeholders due to their financial performance are the local and international communities, those communities include people who live in the UK and some around the world, first these stakeholders normally do not perform well financially in British Airways but they could have positive and negative impact that could possibly influence the general financial performance of the company, for example after there were a huge protests organised by the local community and the climate change activists in London city airport in October 2019 against British Airways huge amount of carbon emissions to atmosphere has led to British Airways to announce a new measures which could cost millions of pounds to reduce its carbon emissions, those investments could create extra jobs and lift up the companys reputation which then could result more customers and eventually more income and profits, although it started with protest you could actually see the amount of financial these stakeholders could have. British Airways is a global UK legacy carrier, with the largest fleet of aircraft operations in the UK (British Airways, 2017). Found a great essay sample but want a unique one? Strategic partnerships- British Airways is part of the alliance named Oneworld which contains other major airlines such as Alaska Airlines, American Airlines, Cathay Pacific, Finnair, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, etc. Retrieved 27 December 2019, from https://www.britishairways.com/en-gb/information/travel-advice. Furthermore, British Airways approach is to develop a strong relationship with its stakeholders. Case Study British Airways Stakeholder Analysis - SlideShare BusinessEssay. We have built a unique structure that drives growth and innovation to maximise sustainable value creation. Each stakeholder holds a different level of power to influence the operation and decision making of the organization. You can read the details below. About International Consolidated Airlines Group, S.A. (IAG) is a multi-national holding company with majority stakes in a number of large airlines including British Airways (100%), Iberia (100%) and British Midland International (BMI). The company's objective is to engage in a variety of community and social activities, such as making philanthropic donations to the local community and investing in its growth in . Using British Airways, explain how the internal . Using this tool, the stakeholder groups will be analysed based on their Power (the ability of influence of the organisation) and Interest (how interested they are within the organisation). Sofia, The SlideShare family just got bigger. BA Stakeholders Stakeholder Relationships BA is for a two-way communication To learn more about this course, visit this link: https://www.mindsmapped.com/courses/business-analysis/business-analysis-fundamentals-with-hands-on-training/. In conclusion, it can be said that all the stakeholders of British Airways are important in their own ways and they all perform or in someway impact directly or indirectly on the financial performance of the company, but at the same time their financial performances and impacts vary in sizes, they are all connected to one another and the overall performance depend on all of them working together in order for British airways to do well financially. GPL Ghostscript 9.06 We've updated our privacy policy. If you continue, we will assume that you agree to our, Operating Profit ( million) British Airways, Total Revenue ( million) other International Airline Groups. By accepting, you agree to the updated privacy policy. /Type /ObjStm I was searching for details on British airways. The company shows presence in most of the broad categories presented by Carroll except for the ethical responsibility area. Discover the ways we're placing sustainability at the heart of our long-term growth plan. British Airways CSR (Corporate Social Responsibility) Analysis. November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. (2022) 'British Airways CSR (Corporate Social Responsibility) Analysis'. The fifth most important stakeholders in terms of their financial performance to British Airways are the government authorities which include the UK government, the European union and the rest of other countries that British Airways operates, although the UK government is the main government which has the biggest impact to the company as British Airways is based in the UK and it is also the flag carrier airline of the country, in terms of their financial performance they are very important but they do not perform well all the time but once they decide to perform they could perform much more any other stakeholder on list, for example, during the lockdown of COVID-19 crisis which resulted huge business loses to British Airways the UK government stepped in and gave 300 million funding to cover their staff cost and any other expenses they need as almost all their flights were cancelled and there were no other income to the business and that shows how well governments could perform financially to help businesses such as British Airways which appreciated the governments support as it really helped them when they were in a financial difficulties. Turn to our writers and order a and figure out a title and outline for your paper. Further, this company merged with Iberia in 2011 and introduced basic economy fares for long routes to provide low price services to customers (Boon, 2019). endobj Web. The environmental responsibilities, which the company participates in, are related to climate change, minimising noise pollution, bettering air quality and managing waste and recycling. Click here to review the details. Revenue passenger km The SlideShare family just got bigger. 36 0 obj Web. This is a concern as the company has posted a loss in 2012. As a Senior Data Analyst at Channel 4, I am responsible for data and analytics to support the growth and maintenance of All 4+, the ad-free experience for All 4. These papers are intended to be used only for research and reference purpose only), Copyright 2015 - 2021 Assignmenthelp4me.com 34 Becharry Road, Blacktown NSW 2148, Sydney, Australia, British Airways aim, objectives & stakeholders Analysis, Stakeholders analysis-what are stakeholders and how they impact the company, https://assignmenthelp4me.com/article-british-airways-stakeholders-449.html, Keep satisfied (high power, low interest), Manage closely (high power, high interest). The latest changes to BA's new distribution strategy will drive it closer to achieving IATA's goal of 20% of indirect bookings through NDC APIs by the end . Our model has grown and matured since its formation in January 2011. Write by: . uuid:1eec08a0-50f4-4265-bd82-a2fe025dfb61 The main competitors of British Airways include easy jet, jet 2, virgin, etc. Management strategy structure considering all stakeholders parcipitation 1 british airways, stakeholder analysis, petya laleva Petya Laleva 34.9k views In Situ Media Case Study Guy Steele-Perkins 584 views British Airways : Stakeholders Objectives Parsa Lohani, FHEA, MCIM (Chartered Marketer) 8.2k views 2012 London Legacy: Consumers with Disabilities Being a student of marketing, our professor always gives us assignments on analysis of working styles of various companies. I am a student of University of Melbourne and due to my busy schedule I dont get time to do my assignments by self. 51-71. Its quick and easy! It is the second-largest airline in the UK that became privatized in 1987 by Sir John King appointed in 1981. iOS Version 14.4 (Build 18D52) Quartz PDFContext, AppendMode 1.1 Long-run performance of an organisation is decided by the strategic management which is a set of decision and cover the area including environmental scanning, strategy formulation, strategy implementation and evolution and control. The new funding should help British Airways continue to invest in seats . BA Better World - British Airways /Pages 6 0 R It does not reflect the quality of papers completed by our expert Efforts should be made by British Airways to improve customer relations. British Airways. The five key goals of British Airways include becoming the choicest airlines for longhaul premium customers, delivering outstanding customer service, multiplying presence in global cities, strengthening the lead in the London market and ensuring to meet the customers' needs. British Airways mission and vision statement analysis All the functioning and operational activities of the organization are based on the needs and demands of its customers. Case Study - Stakeholder theory and its Business Analysis Also, British Airways maintains diversity in the organization to provide effective services to passengers. But not many initiatives can be segregated as purely moral duties of the company. endstream Mitchell, RK, Agle, BR & Wood, DJ 1997, Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts , Academy of Management Review , vol 22, no. On the other hand, the accounting aspect of CSR is considered as a strategy that enhances efficiency and productivity. The substantial impact of the effect of industrial wastage on society and the environment has been known. Moreover, in order to achieve competitive advantage British Airways has recognized post-sale services as an important tool. British Airways Strategic Plan Strategic Management Pdf As recognized, adventure as capably as experience more or less lesson, amusement, as with ease as settlement can be gotten by just checking out a . Adobe Acrobat 11.0.9 www.businessdictionary broadly defined strategy as a alternative which is chose to make happen desired future outcome, such as achievement of goal or solution of problem. IAG combines leading airlines in Ireland, Spain and the UK, enabling them to enhance their presence in the aviation market while retaining their individual brands operations.
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