Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. Rebel Bourbon Review - Is It Good Whiskey? Whiskey Review: Rebel Yell Ginger - Thirty-One Whiskey Product Description. But it never did any good. Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website The last thing, and maybe most important, is a low price tag. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). We have to know and understand it in order for us to understand who we are today. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. In 1972, the Stitzel-Weller Distillery went out of business. My favorite coasters are B&M hypers and gigas. Those were some good times. Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. Even though I cant think of a past event where anyone was upset or protested, it could happen. November 18, 2020 in General Bourbon Discussion. There is no doubt that wheated bourbon is one of the most underappreciated flavors. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. Fifty years later, that pissed off quite a few people. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. A wheated bourbon. Katelyn is a freelance writer in Portland, Oregon. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. The company was eventually dissolved, and production ceased in the early 2000s. [3], Several recordings of Civil War veterans performing the yell exist. By 1984, Rebel Yell was distributed nationally. Press question mark to learn the rest of the keyboard shortcuts. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. Rebel Yell is way better name than Racer75. As one of the minority that might get offended, I am certainly not. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. And of course Racer refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Interesting was in Lux Row today and not one mention of it. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. The park did what they thought was best. According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. I find this to be a case of much ado about nothing but then I never read anything into the name Rebel Yell. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. This change is still being implemented on retail shelves. However, Rebel has more functionality as its much better in other mixed drinks and by itself. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. Yep, they did. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. Leave a comment below. The sound of the yell has been the subject of much discussion. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. Rebel Yell (bourbon) - Wikipedia I have been on Rebel Yell before and after the name change, and it is still the same fun ride. Rebel Yell Has a Cool New Look and Two New Bourbons 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. And hes worked with startup brands to turn local enthusiasm into national recognition. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. Rebel Yell: A History Of The Civil War's Most Famous Bourbon The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. Dont sleep on this wheated bourbon with Stitzel-Weller lineage. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". As a result, to avoid further confusion, we used the names interchangeably throughout this post. The brand has changed hands and recipes, but it is a part of American bourbon history. You should all be fired. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. We have to acknowledge and accept our past. Good Lord, people. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. This nose is sweet and much more grain forward in its aromas. It works just fine in a mixed drink and actually is palatable on the rocks. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. Powered by Invision Community. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! The yell has also been described as similar to Native American cries. Rebel Bourbon - Lux Row Distillers Its got a strong, bold flavor thats not for the faint of heart. With the rye segment up 23.3% thereis no better time to launch this new variant*. It was not that; it was the Southern war cry."[10]. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! Rebel Yell Bourbon is featured in the lyrics to "Honky Tonk Hell" a song performed by, This page was last edited on 8 February 2023, at 18:06. As a note, we compare prices from various Total Wine locations across the US. This unique style offers hints of honey and butter followed by a . Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. The important thing is that the whiskey inside the bottle has stayed the same. I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. The name Rebel Yell recalls the Confederacys armed forces during the Civil War. We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. People who don't think it tastes very good refer to it as Rebel Scum. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. Rebel Yell whiskey is matured in No. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. Weller company merged with the Stitzel distilling company (est. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. Imageused underCCby Mr. Gray. From the Lux Row website: "Aged in charred oak barrels . At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. The most notable thing about Rebel Bourbon is their use of wheat. Alcohol on the plane: how much can you drink on long flights? Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. Management can rename it all they want. Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. The Rebel Yell is still available for purchase. There is just no end to this madness. It was renamed in 2011 after being sold to the Luxco company. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. It was becoming my go to, especially for its price point. Racer 75 is fine, as long as they actually RACE the trains! Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. . The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. We all know why your pleasing the pc crowd. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. The phrase you get what you pay for applies quite well to Rebel Bourbon. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". But more importantly, we cannot white wash history (forgive that wording, please!). Theres a couple things to expect from a bottom shelf whiskey. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. And Charley said, "Well, that's fine." Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". They were trying to distance themselves from that heritage because its becoming less an less accepted. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. Rebel Yell was a term used to describe the battle cry of the confederate army. Its a cheap bottle of whiskey and it tastes like one, too. With that effort, the price has went up a bit, too. You caved! And I never even thought about the park changing the name. As this article mentioned the rebel yell is not an offensive name. I dont remember ever seeing any historical theming or educational features. 1965. In 2019 Rebel Yell began rebranding. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. The name is also reminiscent of similar ride Racer at sister park Kings Island. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. Especially for those of us from the south. Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. Use of the "Southern war cry" precedes the Civil War. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). Rebel Yell 10 Year Details. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. Sharp. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. Just went to Kings Dominion with my 7 and 9 year old sons. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. I will say, though, that Im excited to get back to reviewing some higher quality options. Rebel Yell Single Barrel 2017 Release. While he had no prior knowledge of whiskey, he did have some experience. Awww poor baby. This is just the case for bourbon. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. I've heard the 10-yr is the same juice from the Old Fitz decanters. Disgusted with the name change. Yep, they did. Edit: Watching this yo-yo up and down has been hilarious. This may be one of the most underappreciated wheated bourbons available. Rebel Yell whiskey is produced by Luxco. When it was launched, it was only available south of the Mason-Dixon line. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. The new Rebel Yell look (image via Luxco). The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. In 2019 Rebel Yell went through a rebranding effort. who-ey! As one of those small minority it has never really bothered me either. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. Press J to jump to the feed. "Who Whipped Whom? By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. The Yellow Stone brand was discontinued in 2015. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. Other wheated bourbons include Makers Mark, Larceny, and W.L. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. Whiskey Review: Rebel Yell Kentucky Straight Bourbon Whiskey All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. The '75' refers to 1975, the year that the ride opened. Changing it just seems to serve no purpose and make the park seem more bland. By using this site, you agree to our Terms of Use. sberto 2 yr. ago It's up to the distributor in your state. These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. Saint_Thomas_More 2 yr. ago With these changes also brought about a hike in the price. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. . And Charley said, "Well it wouldn't be proper since I sold it." It is often enjoyed neat or on the rocks. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. Did it hurt your feelings too? The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. Rebel Yell 100 Bourbon Review | Breaking Bourbon Okay, so this isnt a great sip, but not awful either. Rebel Yell Bourbon is often left out of the wheated discussion.
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